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IGN
Krish Purnawarman
Jakarta, Bali, Indonesia
My
mantra
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Web
Trends 7
by
Krish Purnawarman
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Company existed since 1993.
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Customers in the market include British Gas, EMAP,
Epson Europe BV, LVMH, National Savings & Investments,
Office of National Statistics, Ryanair, Skoda, T-Mobile
Deutschland GmbH, Virgin Atlantic, VNU and Volvo
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Newest
version is web trend 7.1
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Exist in an on demand and software analytics version
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Price varies for Web trends enterprise from USD
9.000 one time with annual support price excluded,
USD 3,495 for professional edition and USD 840 for
small business
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Price for on demand professional USD 200 / month
and small business USD 35 per month.
WebTrends includes visual aids such as charts of
clickstream paths and scenario analysis. The package
also offers several ways to mine data dynamically,
including a fine Excel plug-in that permits pivoting
Web and offline information. It also has browser
plug-in for evaluating page links which integrates
better with e-mail marketing services, and it delivers
more detailed audience-segmentation data.
WebTrends
is easy to set up and it is mostly used by small
businesses also. All we have to do is just update
the site with tracking tags that identify campaigns
and other attributes we want to monitor. We also
have an option to purchase the software in house
version if we want a complete control over the application
and data, however we would need the right hardware
and the right skilled person. We could purchase
the hardware that has been configured by webtrends.
Web
trends have administrators configured control rights
to templates and thus determine which reports users
see when they log in to the WebTrends site. The
WebTrends desktop supports multiple profiles so
to analyze different portions of the Web site.
Want
to read more ? click
here
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