In
regards to data mining the webtrend 7 Campaign
Drilldown can give a detailed look at campaign
performance, showing our statistics such as the
number of visitors from a printed ad. Reports
include the number of unique visitors per month,
conversion metrics, and revenue information and
more. The best feature webtrends has is in terms
of search engine rankings such that it can distinguish
between paid search engine campaigns and all organic
searches. Moreoever It shows your engine ranking
for various keywords versus that of our competition.
With the keyword analysis we can also analyze
keywords based on revenue etc .
To
improve conversion rates, web trends has Scenario
Analysis (as opposed to Fallout analysis in omniture)
with this facility you easily see how your visitor
navigated to and through a registration process
to become a member of the site (this facility
is also available in omnitrure). Plus, we would
be able to find out not only where people checkout
and abandoned the page and process and how long
they spend which would help us fix the current
situation. However unlike Omniture SiteCatalyst,
WebTrends will allow us to see where visitors
entered our site from e-mail links, to help identify
effective my e-mail campaign.
Webtrend
offers better segmentation data such as buyers
vs. nonbuyers appeared over links on Web pages.
WebTrends' flexibility -- for example, it can
analyze the log files of every major Web server
-- comes with a price (this is an added feature).
We must set up tracking codes and configure campaigns.
Just like omniture custom reports are much easier
for users to develop, and they don't rely on Excel,
which is necessary in WebSideStory.
Features
