Founded in 1996, Kowabunga! Technologies ™ is the internet’s leading Private Affiliate Tracking and Management solution provider. Kowabunga! Technologies’ is the original private, full service affiliate tracking, management and reporting platform. As stated by the account manager of Kowabunga, MyAP is currently in use by over 1,800 merchants worldwide.

Some of Kowabungas clients include LowerMyBills, Fairmont Hotels, Cathay Pacific Airlines and ClubMom.com. They enjoy Kowabunga state of the art technology in a completely customized fashion. Each client has a unique program built to suit their individual needs in affiliate management, payouts, linking strategies and tracking.

The thing is, Kowabunga's focus as a customer-centric software solution provider has allowed them to remain on the cutting edge in what is an ever-evolving industry.

In 1997, as affiliate marketing was just beginning to emerge as a new online marketing strategy (pay per performance type), KowaBunga! introduced the its first application technology TAP. Recognizing the potential of affiliate marketing via private affiliate programs, KowaBunga! began to create an even more robust and powerful piece of software.

MYAPP
In 1998, KowaBunga! made “My Affiliate Program” (or MyAP) – the industry’s first ASP-Based Private Affiliate Tracking & Management Solution (thats what they claim). MyAP offers a robust, scalable and technically advanced solution, coupled with available expert management services, for us merchants who wishes to manage our own successful affiliate marketing network. cool !!!

KOLIMBO OPEN NETWORK
In 2004, Kolimbo, the KB! Open Network, was launched as a free, value-added service for MyAP merchants who wanted to have access to a large network of performing affiliates, without having to pay the large network fees. This is the like alibaba, where buyers meet sellers, but in this case, its where Publishers meets Advertisers and vice versa :-)

Today, Kowabunga claims its Kolimbo network has over 500,000 affiliates, and 2,000 private networks, and continues to hold its place as the #1 private affiliate software and management solution on the market.

MY APP

The technology Kowabunga offers facilitates an affiliate marketing strategy, My Affiliate Program™, automates this process for both the Merchants and their Affiliates.

An example:
A webmaster signs up as a new affiliate in the MyAP-powered program. He gets his affiliate login ID and default banner code. He then logs in to his affiliate administration page, and collects some marketing material for his site (including an article, two banners of varying sizes, rotating banner code, and a web ad). He places the article on his website. A visitor reads the article, and interested to find out more, clicks through to your website. The visitor decides to purchase the product and goes through your order form. MyAP recognizes that the sale was referred by the affiliate, so it credits the affiliate’s account with a commission.

 

Benefits of an Affiliate Program

• Cost effective medium in which to deliver brand awareness
• You pay only for performance: CPA cost per desired action (like a sale)
• Low customer acquisition cost (remember, paying only for performance)
• Test promotions, offers and creative – optimize for other marketing efforts
• Identify and test new markets
• Identify strategic partners

MYAP’s management tools allow you to effectively organize and administer your Affiliates.

• Task List – Alerts you of tasks that need your attention like approving pending sales, affiliate applications and commissions
• Complete Information – You’ll be able to view and use all affiliate contact information including name, company, URL, address, email address and phone number.
• Complete Control - Suspend, delete, accept/approve or reject affiliates as you see fit
• Custom Settings - Customize specific settings for individual affiliates, such as commission rate, tracking time of cookies and even setting specific default entry pages into your site per affiliate.
• Categorize Affiliates – Place your affiliates into one of 20 available categories for reporting purposes – or to designate special settings for each group.
• Integrated Opt-In Pro Email Suite – Send your affiliate newsletters, automatically follow up with affiliates and send any messages to your affiliates using the integrated Opt-In Pro Email Suite that’s completely integrated with your MyAP software.

MYAP’s reports will help analyze each piece of your Affiliate Marketing strategy.

• Real Time Stats – MyAP can report on impressions, clicks and even sales and other activities as they happen giving us and our affiliates an up-to-the-second view of progress
• Quick Stat Report – Each time you login to the software, we can quickly view your program’s status using the month-to-date Quick Stat Report which totals all affiliate referred activities
• Marketing Material Report – View impressions, clicks and sales generated by each piece of marketing material – and each affiliate using each piece.
• Transaction History Report – View and even reverse past transactions with information like Order ID, sale date, sale amount and referring affiliate
• Other Helpful Reports - Two-tier reports, lifetime ID reports, pending orders, commission status, payment history and much more
• Export Reports – We'll be able to export your reports into Excel-ready file for analysis, saving and presentation creation on your own computer

MYAP allows you to offer a customized, branded Affiliate experience.

• Private, Branded Domain - Your entire Affiliate Program will be hosted at a branded domain or our choosing (like www.krish2nddomain.com). This is where our affiliates will login to their administration areas, where the image tags will point and where the non-direct-linking traffic will be redirected through.
• Branded Affiliate Administration Area – The pages that the affiliates will see in their administration area will be customized with your logo.
• Customized Email Messages – The automatically sent email messages like “Congratulations, you’ve earned a commission” will be customized with your company name and contact information

MYAP gives you the ability to pay who you want, what you want, when you want.

• Pay Per Activity - You can pay per sale, lead, click, product, download or any other action or combination of actions you choose.
• Pay When You Want - Pay affiliates any time you want. Just pick the date, run the report and MyAP will tell you who to pay and will adjust their records appropriately
• Automated Check Creation - Automate your affiliate payments by exporting your payment report to a file that can be read by an automated check writing service or software solution of your choice like PayChex, ADP, QuickBooks, PayPal, etc
• KB Easy Checks - We’ll write and send your affiliate checks with KB Easy Checks affiliate check writing service. (additional fees apply).

MYAP makes it easy to offer your Affiliates unlimited marketing material.

• Unlimited Types of Links - You can offer your affiliates marketing material like banners, text links, HTML ads and Flash animations.
• Unlimited Number of Links – You can also offer your affiliates as many links as you’d like
• Categorized Links - Organize your marketing materials into specific categories and sub-categories for ease of location for your affiliates
• Affiliate-Specific Links - You can assign specific categories of marketing materials to specific affiliates of your choice
• Designated Click-through Pages - Create special entry pages ("click through pages") to link directly to specific product pages or to special promotions (Ex: Holiday banners lead directly to the Holiday section of your website)
• Copy and Paste Directions for Affiliates – MyAP makes it easy for affiliates to display your marketing materials by delivering automatic affiliate ID encoded links with detailed instructions on how to "copy and paste" the material to their websites
• Direct Linking Capabilities – Allow well-ranked affiliate sites to link directly to your domain for increased branding and search engine link popularity*
• Datafeeds and Automatic Storefront Creator - You can supply us with a datafeed including all of your products, their prices, descriptions and click-through pages and we will make the datafeed available to your affiliates through the Kolimbo KB Store Creator. This tool allows affiliates to build mini-stores or catalogs of your products to display directly on their websites
• XML Feeds - You can supply us with an XML feed that your sophisticated affiliates can use to build their own stores or catalogs.

MYAP will work with your ecommerce/billing system.

• Universal Compatibility - MYAP works with virtually every ecommerce / billing system on the market – and is flexible enough to work with most hybrid and in-house solutions. We offer a variety of integration methods that will allow you to track both online and offline sales.
• Professional Integration - Our technicians can walk you through the integration or, with some information from you and your e-commerce provider, we can implement the code for you.
• SKU-Based Integration - We can design the integration around your unique SKU-Based system. It will allow you to base your entire affiliate program on your database of SKUs including:
  o A searchable database of product images for your affiliates
  o Direct product links for each SKU
  o Different commission rates for each SKU
  o Reports detailing each SKU purchased by an affiliate-referred visitor.

MYAP offers reliable tracking of Affiliate activities.

• Beneficial Cookie-Based Tracking - MyAP's reliable cookie-based affiliate tracking system for:
  o Tracking multiple visits to a site
  o Tracking multiple actions at a site without multiple scripts running on each page
  o Easy implementation that does not require scripting of every link on every page
  o Easy retrieval and storage of referring-affiliate ID’s
• First-Party Cookies - If your system allows for it, MyAP can be implemented on your site to deliver first party cookies opposed to a third party cookie written by our site.
• Automatic Transaction Posts – Sales and other activities can be automatically posted to your account as they happen
• Manual Transaction Posts – You can manually post transactions and even track offline sales by phone and fax
• Transaction Batch Uploads – You can batch upload large amounts of transactions. This includes confirmed sales, sale confirmations/deletions, chargebacks, confirmed leads or any other transaction
• Flexible Tracking - Identify and track specific affiliate generated activity past the sale, like newsletter signups, lead forms, downloads and so on
• Recurring Billing - Easily and automatically keep a record of all recurring transactions referred by affiliates so that you can reward the affiliate each time the client pays

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