|
Omniture's SiteCatalyst 12
by
Krish Purnawarman
-
First
company to provide real-time web analytics, since
1996.
-
Omniture is today the largest on demand Web analytics
provider.
-
customers in the market, including MSN, Microsoft,
eBay, AOL, Wal-Mart, Sears, Oracle, Overstock.com,
GM, and Gannett, Novell.
-
Newest version 12. No.1 Technology of the year winner
-
Price
is around USD.1,000 per month
-
All online model supported, e-commerce, lead generation,
subscription and sales support
-
Hosted
ASP Solution on their server – Only exist
in an on demand form
-
Simple tracking code
-
Browser acceptance of a unique visitor cookie
-
P3P compliant – should not have any problems
with browsers
Site
Catalysts new version 12 is an on demand web analytics
that has all the 12 points above for it to be considered
the top 5 of web analytics application. Apart from the
metrics, Omnitures main strength and advantages lies
in its reporting and the sharing and distribution of
these reporting and report templates to the one who
needs it most in the organization, from CEO’s
to staff or manager level. So in other words you get
stock of reports such as most-popular pages, leads acquired,
revenue, etc and it opens all collected data to end-users,
permitting them to build custom reports relevant to
their job area. The site catalysts campaign manager,
should give a snapshot of active e-mail marketing or/and
other online marketing efforts along with how much revenue
each campaign generates.
Want
to read more ? click
here
|
