Email marketing
by Krish Purnawarman


Notes :

Email marketing is the most immediate and cost-effective way to generate revenue, build brands and strengthen customer relationships. In fact, with the right email marketing tools, all we need is a web browser and a few minutes to deliver graphically rich, professional-looking campaigns or just even a text campaign will do

There are 2 MAIN types of email marketing, permission based email marketing and the spider or automatic generated email marketing. The permission based email addresses are usually build up by professional email marketing company who takes many years to prepare leads email addresses to accept email campaigns but it can also be generated by the website it self once the visitors register them selves to accept email news letters, this is what we will do later for the CRM part. The spidered email marketing, where the email address database comes from a spidered captured email

The left hand side present database of emails generated by spiders that must be filtered to become real leads once a reply is produced from email sent. The permission based email is already claimed to be leads and will not be filtered.

An email management console is used (provided by Yahoo.com) to track hits,USD 250 per month to send outs 50,000 email addresses

The email addresses is purchased from trusted vendors like infoUSA and Canada joined with Yahoo in 2003 as the premier provider of business and consumer mailing lists, sales leads & databases. In the articles it says that infoUSA,.
is the only company that compiles business and consumer data under one roof and infoUSA makes over 20 million phone calls per year verifying the accuracy of their business data.

• 220 Million Consumers
  Available by Age, Estimated Income, Estimated Home Value and Other Selects.
• 5.2 Million New Homeowners
  New homeowners spend 200% more within the first year of buying their home.
• 15.6 Million New Movers
  These new movers need your services and have money to spend.

Prices typically range from $.50 per name.Another email address database provider is from email marketing company that can provide 47,000 email leads for USD 200 per one website

.