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IGN
Krish Purnawarman
Jakarta, Bali, Indonesia
My
mantra
1976
Indonesia, Jakarta, Bali
Professional
Colleagues

Sari
Dewi

Andry
Fixa

P.Yonx
More
Professionals
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Krishp.com
- Consultants for exclusive clients
Online
Marketing, Search Engine Optimization & Web
Analytics

Krish
at Sheraton Hotel Surabaya,
Microsoft Presentation Hall
Quality
traffic not just quantity traffic on websites
that work.
Having a website with high SEO ranking and a web
analytics application snippets inserted on your
website code is one thing, but understanding why
your ranking is not converting any sales mean
another thing altogether.
More
discussions on e-commerce
web Analytics
Search
Engine Optimization (SEO)
Did you know that the 3 search engine Giants Google,
Yahoo and MSN came out of nowhere a few years ago
to become the most-used search engines on the planet
after Altavista's glory in the search arena?. . With
these company’s constant tinkering to stay at
the top of the game, it can be tricky to keep your
site’s position in these 3 search engines at
the same time. It has become a constant fight for
survival to be on the top. Eventhough Google delivers
most of the traffic, we should stay smart to always
stay on top in both Yahoo and MSN.
I shall try to post some of my experience with sites
that I worked on to stay on the top on Google, MSN
and Yahoo.com. Some successful stories and some burn
and crashed !! nowadays its not as easy getting ranked
highly and quickly on the Search Engines, its not
even easy to get a decent Page Rank value quicly...gotta
wait 6 months before one pops up......
Google's
Big Daddy... Data center
SEO
& Analytics
Allot of traffic from a huge volume traffic keyword/phrases
producer may not be the correct solution that web
owners should be looking for. It is imperative for
online marketers/SEO consultants to understand that
the nightmare relating to the traffic acquired is
to retain them and making sure that there is less
of bounces and exits exists. You see, understanding
the patterns of bounces and exits is valuable to a
website success. You may ask, whats exits and bounces
gotta do with SEO & SEM ?. there answer is, the
bounce and exits value may be directly related to
the reach method of that traffic group. The thing
is, if a mismatch was to occur between the promise
given by the reach technique (SEO or SEM) and the
capabilities of the website or what the online business
has to offer then you will receive alot of exits and
bounces, - especially "bounces". Read more
on my experiences in regards to Bounces
& Exits

Web
Analytics
I am getting the feeling that in several years time
most businesses will move to take part in an e-business
venture and at that time, having a website will be
crucial to the business, a clean and useful website
that is. The internet rush has resulted in websites
being created too fast and without careful planning.
I figure people are learning their lessons the hardway,
so did I. Because too often, the way I see it is,
if we build a website, we must have a solid reason
for doing so. Once the website is operational, it
is crucial to understand how well it works, this is
analytics (something I love about the web - it's measurable).
Building, operating and maintaining a website, requires
money and like other investments we make, it should
provide a tangible invenstments return. One thing
ive learnt from my experiences working is that we
(or organizations) should not build websites with
the aim of increasing hits, page views, or unique
sessions. Rather, the websites should focus on serving
customers, and most importantly getting some sort
of return from it (like money !!!). In my website
I shall also post some things I learnt about web analytics
and what i found to be the metrics to measure website
performance. This is related to my last consulting
work with the webanalytics applications such as Omniture,
Webtrends and websidestory. More on this inside my
pages!!.... more
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Krish,
Dewi and Andre - the ISNOGEEK Society
The Bali Google Analytics Test Camp - Ubud, Bali. 10/11th
March 2007
Affiliate
Marketing
Being an affiliate advertiser to publishers
who are listed in the Kolimbo (kowabunga.com)affiliate
network or Comission Junction (CJ.com)
of affiliates is a very profitable thing. If you have
your own product to sell you too could also profit
out of having an afiliate application,i.e.free branding,
and it is targetted marketing - cause it lets you
reach online customers in the places they are most
likely to be spending time, and they are cost effective
compared to other marketing techniques. Please see
below a table of techniques compared, based on Forrester
Research (Forrester.com). The effectiveness
ratings represents average scores based on a scale
of 1(poor) to 5(great). Forrester Research Indicates
that the least effective form of marketing is the
banner advertisement - the most popular one used today.
| Rank |
Technique |
Popularity |
Effectiveness |
| 1 |
Affiliate
Marketing |
17
% |
4.3 |
| 2 |
e-mail
to customers |
77
% |
4.3 |
| 3 |
Public
relations |
45
% |
4.1 |
| 4 |
Television |
30
% |
4.0 |
| 5 |
Outdoor |
17
% |
3.7 |
| 6 |
E-mail
opt in |
23
% |
3.5 |
| 7 |
Magazines |
34
% |
3.4 |
| 8 |
Radio |
32
% |
3.4 |
| 9 |
Direct
Mail |
30
% |
3.4 |
| 10 |
Sponsorhip |
34
% |
3.3 |
| 11 |
Buttons |
55
% |
3.2 |
| 12 |
SEO
& SEM |
41
% |
3.5 |
| 13 |
Viral
Marketing |
21
% |
3.0 |
| 14 |
Banner
Advertising |
89
% |
2.8 |
please
read my addiction Blog
for more online marketing post

Search
Engine Marketing
Have
you ever wondered what kind of income Google and Yahoo
is receiving just from CPA alone?. This is what I
heard on the CNN channels on TV relating to Pay per
click online marketing. This is interesting -- From
when it started in 1990 to 2005 the paid search industry
jumped from a low million to $4 billion big ones in
revenue, and they say it would reach up to $23 million
by 2010. You may ask, why the huge growth ?. Well,
if you do the math, doing text based advertisements,
(like e.g.adwords, Yahoo Search Marketing) againts
the queries of those hundreds of million (up to more
than a billion searches) would result in an extremenly
succesful marketing leads generation and brand awareness..
wouldn't it ?
Actually, what they mentioned was something like this;
Google's and Yahoo's, price per click averages 50
cents in early 2005. And just considering Google and
Yahoo alone, there are more than 2 billion searches
each month. 14% of that, which is around 280 million
generates a pay per click income. So, multiply that
by 50 cents and you get ..hmm a really big figure
....$140 million in revenue ..each month to split
just between Google and Yahoo. And thats just on their
own domain names, i start to wonder , what about their
other sites, altavista, overture (Yahoo own) sites
?
All
those clicks could really add up to a billion dollar
in revenue ?.. more related topic on my blog
and articles
Client Testimonial
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An
important factor in having a successful online
store is placement of one¹s ranking on
the Search Engines. I have unsuccessfully tried
pay-per-click and spent late evenings searching
for link exchanges. These
two conventional methods got me very little
success and cost me time and money.
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The
best investment I have made to my online marketing
plan was to hire Krishp.com In less than 3 months
krishp.com SEO management had my site moved from
a ranked position of probably page 5,000 to page
2 in google, yahoo and msn. In addition, SEO krishp.com
offers an analytic funnel created by the owner,
which provides a wealth of information about the
navigation of the potential customer as they travel
or not travel through your site. This additional
information and the assistance of this SEO management
to explain and suggest solution have added to
my success. I am a USA customer and I highly recommend
this choice. The results are real, timely and
lasting.
Stephen Hadley, Owner
www.generousfashions.com |
Seminars
Excellent IT Seminars headed by these three experts.
I've discussed some of their topics on my
blog.
  
Why
do people hate pop ups -- this is a statement of hate.
"You
people should be ashamed of yourself!, I did not ask
to have three pop-ups come accross my screen when
I visited you. I do not visit 'single' sites, and
I don't want to add four inches to my penis. As a
matter of fact, I dont use the services on my popup
screen. I think its disgusting that you money- hungry
bastards have infrigned on my computer for your own
selfish gain. " more
on this
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