IGN Krish Purnawarman
Jakarta, Bali, Indonesia
My mantra



1976
Indonesia, Jakarta, Bali

 

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Krishp.com -

Online Marketing & Search Engine Optimization
Consultant

    .

    Krish at Sheraton Hotel Surabaya,
    Online Marketing - Microsoft Hall.


    Search Engine Optimization (SEO)
    Did you know that the 3 search engine Giants Google, Yahoo and MSN came out of nowhere a few years ago to become the most-used search engines on the planet after Altavista's glory in the search arena?. . With these company’s constant tinkering to stay at the top of the game, it can be tricky to keep your site’s position in these 3 search engines at the same time. It has become a constant fight for survival to be on the top. Eventhough Google delivers most of the traffic, we should stay smart to always stay on top in both Yahoo and MSN.
    I shall try to post some of my experience with sites that I worked on to stay on the top on Google, MSN and Yahoo.com. Some successful stories and some burn and crashed !! nowadays its not as easy getting ranked highly and quickly on the Search Engines, its not even easy to get a decent Page Rank value quicly...gotta wait 6 months before one pops up......more >

    Google's Big Daddy... Data center


    Web Analytics
    I am getting the feeling that in several years time most businesses will move to take part in an e-business venture and at that time, having a website will be crucial to the business, a clean and useful website that is. The internet rush has resulted in websites being created too fast and without careful planning. I figure people are learning their lessons the hardway, so did I. Because too often, the way I see it is, if we build a website, we must have a solid reason for doing so. Once the website is operational, it is crucial to understand how well it works, this is analytics (something I love about the web - it's measurable). Building, operating and maintaining a website, requires money and like other investments we make, it should provide a tangible invenstments return. One thing ive learnt from my experiences working is that we (or organizations) should not build websites with the aim of increasing hits, page views, or unique sessions. Rather, the websites should focus on serving customers, and most importantly getting some sort of return from it (like money !!!). In my website I shall also post some things I learnt about web analytics and what i found to be the metrics to measure website performance. This is related to my last consulting work with the webanalytics applications such as Omniture, Webtrends and websidestory. More on this inside my pages!!.... more | Or here

    Krish, Dewi and Andre - the ISNOGEEK Society
    The Bali Google Analytics Test Camp - Ubud, Bali. 10/11th March 2007


    Affiliate Marketing
    Being an affiliate advertiser to publishers who are listed in the Kolimbo (kowabunga.com)affiliate network or Comission Junction (CJ.com) of affiliates is a very profitable thing. If you have your own product to sell you too could also profit out of having an afiliate application,i.e.free branding, and it is targetted marketing - cause it lets you reach online customers in the places they are most likely to be spending time, and they are cost effective compared to other marketing techniques. Please see below a table of techniques compared, based on Forrester Research (Forrester.com). The effectiveness ratings represents average scores based on a scale of 1(poor) to 5(great). Forrester Research Indicates that the least effective form of marketing is the banner advertisement - the most popular one used today.

    Rank

    Technique

    Popularity

    Effectiveness

    1

    Affiliate Marketing

    17 %

    4.3

    2

    e-mail to customers

    77 %

    4.3

    3

    Public relations

    45 %

    4.1

    4

    Television

    30 %

    4.0

    5

    Outdoor

    17 %

    3.7

    6

    E-mail opt in

    23 %

    3.5

    7

    Magazines

    34 %

    3.4

    8

    Radio

    32 %

    3.4

    9

    Direct Mail

    30 %

    3.4

    10

    Sponsorhip

    34 %

    3.3

    11

    Buttons

    55 %

    3.2

    12

    SEO & SEM

    41 %

    3.5

    13

    Viral Marketing

    21 %

    3.0

    14

    Banner Advertising

    89 %

    2.8

    lease read my addiction Blog for more online marketing post


    Search Engine Marketing
    Have you ever wondered what kind of income Google and Yahoo is receiving just from CPA alone?. This is what I heard on the CNN channels on TV relating to Pay per click online marketing. This is interesting -- From when it started in 1990 to 2005 the paid search industry jumped from a low million to $4 billion big ones in revenue, and they say it would reach up to $23 million by 2010. You may ask, why the huge growth ?. Well, if you do the math, doing text based advertisements, (like e.g.adwords, Yahoo Search Marketing) againts the queries of those hundreds of million (up to more than a billion searches) would result in an extremenly succesful marketing leads generation and brand awareness.. wouldn't it ?

    Actually, what they mentioned was something like this; Google's and Yahoo's, price per click averages 50 cents in early 2005. And just considering Google and Yahoo alone, there are more than 2 billion searches each month. 14% of that, which is around 280 million generates a pay per click income. So, multiply that by 50 cents and you get ..hmm a really big figure ....$140 million in revenue ..each month to split just between Google and Yahoo. And thats just on their own domain names, i start to wonder , what about their other sites, altavista, overture (Yahoo own) sites ?

    All those clicks could really add up to a billion dollar in revenue ?.. more related topic on my blog and articles


    Know who this guy is ?
    He is definetly one of the experts around relating to web design and development ! Been to one of his seminars, wow awesome !

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